Are you still struggling to pay your bills or are you just fed up of your present job? Well, there is a way to end all that misery – become your own boss and decide how much you earn monthly. In this article, I will tell you how to start a small business online so that you can change the direction of your life.
Let me just tell you this upfront, owning a small online business will not automatically end all your financial woes and it might take you a while before you can quit your present job. I would never lie to you and tell you that it is a quick way to make money and that it is easy but what I will tell you with confidence is that it is worth giving a try.
I have repeatedly struggled to find my footing, pay bills and get everything set up before finally finding a workable formula.
How to Start a Small Business Online
Do you constantly think about what it would be like to own an online business? Are you dying to quit your job and work from home? If you do, then you’re not alone there are thousands of people looking for ways – how to start a small business online.
Well you have nothing to worry about technology has changed the job market drastically and there are so many ways you can earn a living online. However, in spite of all this, there are still millions of people who are simply staying in a job they hate just for security.
So how do you start a small business online? One thing for sure it does not have to take years to achieve. You can literally be out of a job you hate and into a life you love in 12 months or less with the right support, encouragement and help!
You deserve to be free from the clutches of financial bondage and the freedom to do whatever whenever you want.
Starting an online business is easy what takes take, energy and resources are growing the business. You have to be committed to it and be very consistent. takes time and energy. No matter how great your idea is, it will not grow by itself. You have to nurture it.
That is where the hard work comes in nurturing takes TIME. Lot’s and lots of time, attention, care and energy. Hey, guess what? It can be done, if an ordinary woman from the island of Jamaica with no previous experience can do it then you can do it too.
One of the easiest ways how to start a small business online while you are still working is to start out as a freelancer. This will allow you the cushion of your regular job while you gain experience online, make some money and position yourself for the transition into working full-time online.
The bottom line is this – you need time to set up your business.
9 Tips on How to Start a Small Business Online
1. Have a Reason Why Do You Want to Start an Online Business
Start by asking yourself these four questions: What do I want to accomplish from this business? What type of business do I want to start? How much money do I need to start that business? How can I start right now?
The objectives of the business have to be clear and you have to set goals. Put pen to paper and clearly outline what you want to achieve within the next 12 months and so on.
2. Find a Need and Fill it
Most people who are just starting out make the mistake of looking for a product first, and a market second.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, find that solution and give it to them. The internet makes this kind of market research easy:
•Visit online forums to see what questions people ask and what problems they’re trying to solve.
•Do keyword research to find keywords that a lot of people are searching, but for which, not many sites are competing.
•Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and created a product for a market that already exists — and does it better than the competition.
3. Design and Build Your Website.
Once you’ve decided what business model you want to create and the group of people you want to help it is time to build your website. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention — otherwise, they’re gone, never to be seen again.
Some important tips to keep in mind:
•Choose one or two plain fonts on a white background.
•Make your navigation clear and simple, and the same on every page.
•Only use graphics, audio or video if they enhance your message.
•Include an opt-in offer so you can collect e-mail addresses.
•Make it easy to buy — no more than two clicks between potential customer and checkout.
•Your website is your online storefront, so make it customer-friendly
4. Write Articles that Sells
There is a proven formula for writing excellent articles this formula takes visitors through the selling process from the moment they arrive they arrive on your website until the moment they make a purchase:
- Arouse interest with a compelling headline.
- Describe the problem your product solves.
- Establish your credibility as a solver of this problem.
- Talk about the product and how it benefits the user.
- Make an offer.
- Make a strong guarantee.
- Create urgency.
- Ask for the sale.
Throughout your article, you need to focus on how your product or service is uniquely able to solve their problems or make their lives better. Think like a customer and ask “What’s in it for me?”
5. Invest in a Mentor to Speed Things Along
The only short-cut I’ve found to success and minimizing the learning curve is to work with a highly qualified mentor. Once you have created your website and start writing your articles all you have to do is be consistent, committed and loyal to your visitors.
As I said before a qualified mentor is also a plus. I found a mentor and a helpful group of like-minded people who are always willing and able to help. This is a wonderful community to join. If you know what you want to do, then find someone who is doing that and learn from them.
I promise it will cut months and possibly years off doing it alone. The problem with doing anything alone is we lose momentum and we have no accountability. When you have a coach or mentor you will take action especially if money is involved.
6. Use Search Engines to Drive Traffic to Your Website
When you write your article you have to follow the Search Engine Optimization (SEO) formula if you want to succeed.
SEO is a technique for:
- designing and developing a website to rank well in search engine results.
- improving the volume and quality of traffic to a website from search engines.
- marketing by understanding how search algorithms work, and what human visitors might search.
SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the visitors and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.
What is Search Engine Rank?
When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank. SEO is the process of designing and developing a website to attain a high rank in search engine results.
Pay-per-click advertising is another easy way to get traffic to your website. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches.
Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
7. Establish an Expert Reputation for Yourself
People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.
- Give away free, expert content
- Create articles, videos or any other content that people will find useful.
- Distribute that content through online article directories or social media sites.
- Include “send to a friend” links on valuable content on your website.
- Become an active expert in industry forums and social networking sites where your target market hangs out.
You’ll reach new readers and even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.
8. Use the Power of Email Marketing to Turn Visitors into Customers.
When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email. That means:
- You’re giving them something they’ve asked for.
- You’re developing lifetime relationships with them.
- The response is 100 percent measurable.
- Email marketing is cheaper and more effective than print, TV or radio because it’s highly targeted.
Anyone who visits your site and opts into your list is a very hot lead. There is no better tool than email for following up with those leads.
9. Create Multiple Streams of Income
If you have had a job for a long time with one stream of income, it is time to start thinking differently. What if you lost your job tomorrow you would lose everything, right?
So when you create your own business, start thinking about multiple streams of income within that business. For example, you can run a blog and make money from running advertisements on it, you can do affiliate marketing and you can also do freelancing jobs.
10. Don’t chase the money, chase the LOVE
A lot of people make the mistake of starting an online business just to make them a lot of money. This is the wrong approach because without that internal love and passion for what you do, you’ll just create another “job” for yourself and then you’ll be fantasizing about quitting your own business.
Instead, think about what you would love to do even if someone didn’t pay you for those services. You have to remember that you are providing your visitors with a service.